The White Horse Inn blog has posted an interesting account of one man’s experience distributing flyers outside of Joel Osteen’s “Night of Hope” event in Cleveland, Ohio. Author and speaker James Gilmore writes:
People streamed by me. I quickly had to figure out what to say as my pitch. I tried, “Get your scorecard,” which generated little interest. When I changed it to “Get your Joel Osteen Scorecard,” well, that drew much more interest. And interestingly, when just one person in a passing cluster took a pink sheet, others were much more inclined to take one as well. The flyers went out in bunches. A few people asked what the sheet was for; I simply explained it was for note-taking and “checking off the terms you might hear tonight.” That seemed to satisfy most all takers.