According to Jerusalem Post:
The newest Barbie doll made her appearance this week in a look that would be unrecognizable to the original. Jenna, created by a French Muslim mother, is a hijabi Barbie.
In tradition with Muslim customs, Jenna wears an abaya, a modest dress that covers her collarbone and that stretches to her wrists and ankles. She comes with a matching scarf meant to be wrapped around her hair as a hijab. In addition to looking the part of a Muslim, Jenna will play it as well: she has the ability to recite 4 Quran verses.