“People hear a song in church. They enjoy it. They search for it online. They discover the artist. Then they discover the church. Then they discover the pastor. Before long, they are listening to sermons, reading books, attending conferences, and absorbing an entire theological framework.”
(Aaron Alvarez – Reforming Worship) Years ago, I was leading the worship music at a small church. At the time, I regularly selected songs from Bethel Music. Like many worship leaders, I operated with a simple principle: if the lyrics of an individual song appeared biblical, then it was fair game for corporate worship.
One Sunday, we sang a Bethel song during the worship service. After the service ended, I stepped off the platform and began talking with people as they were leaving. A woman from the congregation approached me and asked a simple question:
“Who wrote that song we just sang?”
“It’s by Bethel Music,” I replied.
She thanked me and, while standing there in front of me, immediately pulled out her phone and looked them up. At the time, I thought nothing of it. Why would I? She was simply curious about a song she enjoyed. Several weeks later, that same woman approached me again. “I’ve been listening to Bethel’s pastor, Bill Johnson, on YouTube,” she said enthusiastically. “I’ve listened to quite a few of his sermons.” It was in that moment that something clicked. Continue reading →