“Two years ago, several major advertisers pulled spending from YouTube, the video site owned by Alphabet Inc.’s Google, after ads surfaced next to extremist and violent content.”
(Bloomberg) Walt Disney Co. is said to have pulled its advertising spending from YouTube, joining other companies including Nestle SA, after a blogger detailed how comments on Google’s video site were being used to facilitate a “soft-core pedophilia ring.” Some of the videos involved ran next to ads placed by Disney and Nestle.
All Nestle companies in the U.S. have paused advertising on YouTube, a spokeswoman for the company said Wednesday in an email. Video game maker Epic Games Inc. and German packaged food giant Dr. August Oetker KG also said they had postponed YouTube spending after their ads were shown to play before the videos. Disney has also withheld its spending, according to people with knowledge of the matter, who asked not to be identified because the decision hasn’t been made public.
On Sunday, Matt Watson, a video blogger, posted a 20-minute clip detailing how comments on YouTube were used to identify certain videos in which young girls were in activities that could be construed as sexually suggestive, such as posing in front of a mirror and doing gymnastics. Watson’s video demonstrated how, if users clicked on one of the videos, YouTube’s algorithms recommended similar ones. By Wednesday, Watson’s video had been viewed more than 1.7 million times.
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