(Holly Ash – Not the Bee) To irrelevance and beyond!
The latest “Toy Story” spinoff, “Lightyear,” struggled at the box office this weekend, following criticism over a gay kiss included in the kids movie.
The flick brought in a total of $51 million in its three day opening, bringing in $20.7 million on Friday, then dropping off to $16.3 million on Saturday, and bringing in another anemic $14 million on Sunday.
Yikes!
That may sound like a lot of money, but remember that this is a Pixar film. It cost over $200 million to make, not including marketing and promotion, which adds up to tens of millions more. Then there’s all the toys, franchising, and other deals that add up to who knows how much on the back end.
Research
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