“Their campaign was woke, focusing on how Jesus was a marginalized immigrant refugee who was bullied for his empathy.”
(Protestia) Last year an anonymous group of wealthy donors launched a 100 million dollar campaign for Jesus- the largest of its kind- with the “He Gets Us” thesis being plastered across TV and social media, aimed to attract cultural Christians and pagans to consider the man Jesus, and the way he relates to humankind.
While that campaign promotion is monstrously huge in and of itself, unheard of for the Christian space, that investment is increasing tenfold. Jason Vanderground, President of the marketing firm managing the campaign, says that far from stopping at $100 million dollars, that number is expected to reach over $1 billion by 2025, and that’s just the first phase. He Gets Us is appearing in this year’s Superbowl, with the one ad buy costing nearly $20 million dollars.
Related
Evaluating the “He Gets Us” Campaign for “Brand Jesus” – The Christian Worldview
Foolish! Southern Baptists Partner With ‘He Gets Us’ for Major Public Relations Campaign for Jesus
Research
Progressive (Social Justice) ‘Christianity’
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