“Over the weekend, the historic company, founded in 1852 in St. Louis, Missouri, announced that the two marketing executives who were the brains behind the Mulvaney campaign, Alissa Heinerscheid and Daniel Blake, were each taking leaves of absence.”
(Lee Barney – NewsMax) Bud Light, the largest beer brand in the U.S. before the Dylan Mulvaney transgender furor, has suffered a 17% decline in dollar sales and a 34.7% plunge in volume at restaurants and bars, the New York Post reports.
“These numbers are staggering,” says beer industry newsletter Insights Express of the figures through the week ended April 15. “Right now, this is an extremely difficult scenario for Anheuser Busch, the Bud Light brand and for AB distributors.”
Bar, Restaurant Sales Plunge
Bar and restaurant volume for Bud Light between April 2 and April 15 collapsed by a stunning 34.7%, according to BeerBoard.