“You are the light of the world. A city set on a hill cannot be hidden.15Nor do people light a lamp and put it under a basket, but on a stand, and it gives light to all in the house. 16In the same way, let your light shine before others, so that they may see your good works and give glory to your Father who is in heaven (Matthew 5:14-16 ESV).
Martin Luther declared that a new Christian must withdraw from the world for a season, but upon reaching spiritual maturity he must embrace the world as the theater of redemptive activity. His message was, “Away with the cowards who flee from the real world and cloak their cowardice with piety.”
Perhaps the greatest need for our day is the need to market Jesus Christ. The church must become expert in marketing, not in the slick Madison Avenue style but in an aggressive, yet dignified way. The marketplace is where we belong. It is where needy people are found. It is not enough for the church to hang a welcome sign on her door. We dare not wait for the world to come to us.