On The Mormon Rebrand

“But really, What’s the big deal?” you may ask. “Who doesn’t know that Mormonism is a cult?” Over the last decade or so, there’s been a massive rebranding effort among the LDS to change public perception from LDS and Mormonism to The Church of Jesus Christ of Latter Day Saints. Many Mormons seek to style their church as another denomination, but that’s sadly not where this ruse ends.

(Richard Henry – Truthscript) In August of last year, Hannah Neeleman, an entrepreneur and social media influencer won the Mrs. America beauty competition. A Juilliard trained ballerina, Neeleman is most well-known for leaving behind her dancing career to run Ballerina Farm in Utah with her husband and 7 children….

Her extremely successful social media profiles feature “farm life” aesthetics and fun family adventures. She is also outspoken about her Christian values, mostly notably being pro-life.

Sounds great, right? Well, it depends on who you ask, as the truth is in the fine print. Despite frequently being labeled merely as “Christian,” Neeleman is actually a member of The Chuch of Jesus Christ of Latter-Day Saints (LDS), or more colloquially, a Mormon. The LDS Church has embarked upon a massive rebrading effort in recent years to try and gain acceptance as being equivalent to mainstream Christianity (especially Protestantism in the US). View article →

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