The GOP Has One Chance to Win the PR War Over the ICE Shooting. Here’s the Playbook.

“It looks like the ICE officers had all the time in the world to move out of the way. But when you watch it again in real-time, you realize that the ICE officer had to make a life-or-death decision in the blink of an eye. A 4,000-pound Honda Pilot in the hands of a criminal, with its wheels spinning on icy roads, posed a clear and present danger to the officers.”

(Scott Pinsker – PJ Media) Let’s begin with the bad news: The probability of further violence is still sky-high, and more people will almost certainly die. Protesters are radicalizing by the minute.

But the good news is, this is a winnable PR war for the GOP.

We’ll delve into our PR tactics in just a sec. But before we do, here are a pair of “thought experiments” that explain why they’ll work.

First, imagine there are two groups of Americans. The first group watches the video of the ICE shooting in super slow-mo (which is how most of the mainstream media has been airing the footage: Networks are treating it like the Zapruder sequel, with each frame individually analyzed).

The second group watches the video in real time — with nothing slowed down.

I’ll betcha a Diet Coke that FAR more people in the first group would view the ICE shooting as unjustified. (Probably by a two-to-one differential, maybe more.)

Why? View article →

 

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