“When a man walks into church—even skeptical, even tired—he’s not looking for himself. He’s looking for something bigger. Transcendent. Weighty. And when we open with “Holy, holy, holy is the Lord God Almighty”, we’re not alienating him. We’re inviting him into heaven’s soundtrack (Rev. 4:8).”
(Mike Edwards – Clear Truth Media) Brandon Lake [popular Christian worship singer, award winning songwriter and pastor who collaborates with heretical Bethel Redding] wants us to think about “Bubba”—the guy who got dragged to church by his wife and doesn’t get all the Christianese. He’s not ready to sing “Holy, Holy, Holy, Lord God Almighty” yet. Brandon’s conclusion? Maybe we should tone it down for Bubba’s sake. Ease him in. Sing something he can “find himself” in.
Like unchurched Harry in the previous generation, “Bubba” isn’t a new concept for the evangelical world.
To quote Brandon from his recent interview on the show “The Holy Note”:
I think—last thing I’ll say is like, I’d love to see more worship sets, more churches, kind of keep Bubba in mind. Like we call him Bubba, the guy who’s like in the back of the room and he’s like, he got dragged there by his wife. And I just don’t know if, like, when your opening song or the most of your songs have so much Christianese language, I think he has a hard time going like, “can I sing that? Like I’m not there yet.”
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