“Getting rid of Uncle Herschel and all his garage tools is every bit as woke because the company CEO and other corporate players are so clearly invested in DEI, and an old white guy on the sign just won’t do.”
(Nate Jackson – The Patriot Post) Add the Cracker Barrel guy to the list of brand icons who’ve been kicked to the curb by some woke marketing genius at a big company. At least this time, the wokies are getting rid of an old white guy instead of a black man, a black woman, and a Native American.
Diversity, equity, and inclusion, baby!
As I’m sure you’ve heard by now, Tennessee-based Cracker Barrel launched its first new logo since 1977 — without Uncle Herschel — to top off its $700 million rebranding effort. That includes much more than a logo. It means taking the iconic Americana stuff off the wood-paneled walls and replacing it with a “brighter, more contemporary look” sterilized modern feel, which has been happening in its 650 locations over the past few months.
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