“Sex isn’t shocking anymore — which is why today’s digital shock jocks no longer talk about it. But you know what is shocking? Conspiracies. White supremacy. Charlie Kirk’s family and friends murdering him. Erika Kirk being a fraud. Israel committing genocide. The French president’s wife being a dude in drag. JD Vance being a race traitor. Demons attacking your tummy when nobody’s looking. Gay neocons lusting for World War III…”
(Scott Pinsker – PJ Media) Radio talk show hosts almost always suck at podcasts. (At least, at first. With practice, they can get better.) You’d think the two mediums would neatly overlap, and a top-tier radio host would be an instant dynamo at podcasts, but they’re vastly different formats.
And they require vastly different skillsets.
In traditional talk radio, you’re competing against the dial: If you’re dull for even 30 seconds, you risk losing your audience, because they’ll simply switch to another station. It’s why talk show hosts are trained to speak so energetically, forcefully, and passionately. They’re trying to keep and capture the attention of everyone in the car — including the passengers in the backseat: Don’t you dare touch that dial!
The podcast format doesn’t work like that. Loud, aggressive voices alienate listeners; the same bombastic schtick comes across as phony and performative.
Related
The Fourth Age of Conservative Media Is Upon Us
The conservative voice and Christian content are being silenced more and more. CRN offers a lifeline to conservative people of faith who are disgusted with social media and the leftmedia for failing to report, even blocking, important news stories that don’t comport with the far left’s narrative. CRN does charge for subscriptions. Sign up HERE (right side of page) to receive news and commentary.