Buying a bestseller

In 2014 WORLD Magazine revealed that Seattle’s Mars Hill Church paid a California-based marketing company somewhere around $250,000 to ensure that a book by its pastor Mark Driscoll and coauthored with his wife, Grace made the New York Times best-seller list. Some say the practice is “dishonoring to the Lord.” The magazine now reports that popular pastor and author David Jeremiah’s ministry, Turning Point, purchased copies of at least three of Jeremiah’s books to ensure that they would make the New York Times bestseller list. Last year WORLD asked Jeremiah about his book marketing practices, to which he replied: “You can’t just write a book and say I’m not going to have anything to do with marketing. If you don’t care enough about it to try and figure out how to get it in the hands of other people, nobody else is going to either.” In the acknowledgments section of his 2012 book God Loves You, Jeremiah even credits the man who got Driscoll in so much trouble – the president of Result Source, Kevin Small – as the “genius behind the plan.”

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