Most Americans are unaware that National Condom Week has been an annual occurrence since the 1970s, commencing the week of 14 February. The Planned Parenthood Federation of America (PPFA) did not give out the customary flowers and chocolates; instead, they distributed condoms to students at universities in the Pacific Northwest. In its effort to promote safer sex, the organization launched WhereDidYouWearIt.com and passed out 55,000 condoms wrapped with smartphone-scannable QR codes that link to the site, so that students can ‘check in’ to their booty call locations.