21 Jesus said to him, “If you wish to be complete, go and sell your possessions and give to the poor, and you will have treasure in heaven; and come, follow Me.” Matthew 19:21 (NASB)
The message of salvation that is normally preached or taught in the vast majority of churches these days has been contaminated with Humanism. The focus is on becoming a Christian for some great benefit or reward from God. Masses of people respond to that false gospel as well. The genuine gospel that our Saviour preached during His earthly ministry may have mentioned the benefits of being saved, but He emphasized the cost of becoming His disciple in such a way that it caused many of His hearers to not follow Him anymore. In fact, whenever He saw that the people were flocking to Him to have their felt needs met, He would speak a message to them that expressed that those who are His disciples are the ones who have counted the cost and seen that the eternal is all that truly matters.