Hallmark in ‘Active Negotiations’ to Include ‘LGBT Storylines’ in its Holiday Programming

Hallmark will be working with GLAAD to better represent the LGBTQ community across our portfolio of brands,” it stated. “The Hallmark Channel will be reaching out to Zola to reestablish our partnership and reinstate the commercials.”

(Heather Clark – Christian News)  The parent company of the popular Hallmark Channel, which is known for its romance movies, has revealed that the company is in “active negotiations” as it plans to include “LGBT storylines” in its “Countdown to Christmas” and “Miracles of Christmas” programming later this year.

“Diversity and inclusion is a top priority for us and we look forward to making some exciting programming announcements in the coming months, including announcements about projects featuring LGBTQ storylines, characters, and actors,” George Zaralidis, the vice president of network program publicity with Crown Media Family Networks, told NBC News this week.

“We are committed to creating a Hallmark experience where everyone feels welcome,” he said, advising that the company is in “active negotiations” and will add “more details when we can.” View article →


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