(J.W. Baker) Outdoor apparel brand The North Face has recently made headlines for its collaboration with a prominent figure from the “drag queen” community as part of their latest collection, “Out in Nature.” With Sodomite Pride Month approaching, the brand now offers clothing adorned with vibrant rainbow colors, including items for children.
In a promotional ad shared on The North Face’s Instagram page, a mustachioed man masquerading as what he thinks a woman looks like, named Pattie Gonia, leads the campaign by announcing the Summer of Pride tour….
The video, aimed at younger audiences, extends an invitation to “come out” while accompanied by suggestive pauses and on-screen text. The ad prominently references All Things Gay while encouraging people to join Mr. Gonia at various tour stops across cities like Salt Lake City, Atlanta, Portland, Denver, Columbus, and San Francisco.
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