“Consumers’ perceptions of our position on matters of public interest, including our efforts to achieve certain of our environmental and social goals, often differ widely and present risks to our reputation and brands.”
(Spencer Brown – Townhall) In an unsurprising development for sane Americans, another major company is admitting that woke ESG — environmental, social and governance — policies are bad for its bottom line. As it turns out, going woke does in fact correlate with going broke, and this time, it’s Disney making the uncomfortable realization that putting virtue signaling to intolerant leftists ahead of turning a profit was a mistake.
Disney’s stock has had a rough go in recent years due to a series of missteps — which weren’t necessarily accidental — that saw the legendary American brand run afoul of Americans’ values and priorities. Over the last five years, Disney shares are down nearly 17 percent while indexes such as the Dow Jones moved up some 38 percent during the same timeframe.