(John Herring – American Reformer) Chip and Joanna Gaines made their Christian faith central to their public personas. Integrating faith and work is a move of integrity, reflecting the Reformation-era insight that all work is done to the glory of God. And yet what builds an audience is also what it takes to keep that same audience. Bud Light was built on an image of working-class masculinity; Target was supposed to be the family-friendly upscale version of Wal-Mart. When both engaged in overt LGBTQ+ marketing, their bases abandoned them. Both have since recovered their market share by going back to their original positions.
This helps explain the heated online response to Chip and Joanna Gaines’s casting decisions in their new show, Back to the Frontier. Foregrounding a gay couple and their twins is a betrayal of principle for Christians, a cultural compromise that too often comes with gaining a larger platform. Beyond the immediate concerns, this cultural moment raises a series of serious questions that are vital for all interested in advancing Christian culture:
Research
Progressive (Social Justice) ‘Christianity’
CRN has compiled a list of false teachers and several other professing Christians we’ve warned you about over the years. The list also contains those we must keep an eye on plus movements, organizations and “frauds, phonies and money-grubbing religious quacks” to mark and avoid as per Romans 16:17-18 such as David French & Chip & Joanna Gaines.