Deepak Chopra Helps M.B.A.s Get in Touch With Their Spiritual Side

Students are paying big bucks to find out “who am I”? New Age guru Deepak Chopra, spiritual guide to Oprah and Lady Gaga, ask students to “slip into their inner being” to find the truth within and let it out. The Wall Street Journal has the story:

Hindu goddessIn a classroom at Columbia Business School on a recent afternoon, roughly 65 students sat in silent meditation, eyes closed, their smartphones and laptops stashed out of sight.

At the front of the class, Deepak Chopra encouraged them to direct their analytical skills inward.

“Bring your awareness into your heart,” he instructed. “Ask, ‘who am I?’ ”

Intro to Accounting, it was not. Mr. Chopra’s course, Just Capital & Cause-Driven Marketing, invokes Hindu goddesses, features a band of urban yogis and asks students to diagram their “soul profile.” With guest lectures from chief executives and storytelling exercises, the three-day seminar aims to teach M.B.A.s how to design and market ventures that both make money and do good somehow.

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