“Initiatives like this one are meant to help Planned Parenthood give information to hard-to-reach audiences like teenagers who don’t receive sex education or are receiving abstinence-only education. In recent years Planned Parenthood has been on the offensive about the breadth of resources they provide as conservative lawmakers and anti-abortion groups have sought to defund the organization.”
Planned Parenthood Sexualizing Teens
(Megan Graham – AdAge) Planned Parenthood knows teenagers have a lot of questions about sexual health they may not want to ask their parents.
It’s hoping Roo, its new chatbot, will have the answers.
Planned Parenthood worked with digital shop Work & Co on the strategy, branding, design and development of the chatbot — which began testing last year but officially launches Thursday.
Work & Co worked with teenagers from Bushwick, Brooklyn-based charter high school Math, Engineering, and Science Academy on the project — including on the name “Roo,” which was intended to seem gender-neutral and friendly to the intended audience. The chatbot is designed for 13- to 17-year olds and intends to evolve to answer more questions as more people use it.