(Ray Fava – NOQ Report) It’s not the best of times to be a book store in 2019. Amazon crushed much of the competition. Still, LifeWay remained the retail branch of the Southern Baptist Convention until its announced closure of all of its stores back in March. The brand will continue to operate online….
The SBC is embattled with confusion and the influence of Social Justice Gospel at the celebrity pastor level. That confusion, created by various personalities, has not been lost on LifeWay. So the question of the day: is LifeWay consolidating because of changing times or because they peddled heresy?
It should come as a surprise to no one that LifeWay has peddled an enormous amount of heresy. I wrote, back in May, posing the question: why the Prosperity Gospel is still popular? In that column, I noted that LifeWay sells the Prosperity Gospel. But the Prosperity Gospel is far from the only heresy that they profited from. If not for LifeWay, would Heaven Tourism books have reached popularity enough to have made movies from it? Then, there’s mysticism because postmodernism is alive and well.