The company has since released a “fat acceptance” ad and another that features a father teaching his female-to-male transgender child how to shave. “Whenever, wherever, however it happens – your first shave is special,” reads the caption for the transgender ad, titled “First Shave, the Story of Samson,” posted on Facebook in May.
(James Barrett – Daily Wire) Gillette kicked off 2019 by declaring war on one of the Left’s favorite villains — masculinity, particularly “toxic masculinity” — and, predictably, sparked a massive backlash for alienating a large percentage of its target audience. Seven months later, Gillette’s parent company Procter & Gamble was forced to take an $8 billion writedown for the increasingly “toxic” brand.
While Procter & Gamble Co is doing quite well overall, enjoying strong sales and expectations-beating profit, one notable exception to its upward-trending performance is its embattled razor brand.
“Procter & Gamble Co’s (PG.N) quarterly revenue and adjusted profit beat Wall Street expectations on Tuesday, sending shares to a record-high even as the world’s No.1 personal goods company took an $8 billion charge on its Gillette shaving business,” Reuters reported Tuesday. Procter & Gamble “reported a net loss of about $5.24 billion, or $2.12 per share, for the quarter ended June 30, due to an $8 billion non-cash writedown of Gillette,” Reuters explains.